Skip to content

Industry Track 5: Growing Your Business With Green and Inclusive Labels



ANIMA and CONECT, both partners of SwitchMed, organised this session to raise awareness about the opportunities associated with labels and other initiatives promoting responsible companies and to provide Switchers with an insight of available tools and matchmaking opportunities in the Mediterranean countries. Three main concrete objectives

How Labels and decision-support tools can help you boost your business by gaining in efficiency and sustainability?


In order to answer to this question three objectives were set for this session:

  1. Present examples of companies engaged in the Label RSE Tunisie – CONECT and in the EDILE initiative (Economic Development through Inclusive and Local Empowerment); demonstrate the competitive advantages for a company engaged in these processes and provide Switchers and partner organisations concrete matchmaking and collaboration opportunities.
  2. Concrete outputs and follow-ups: new companies committed to the three initiatives and synergies for planned activities of EDILE, Label CSR Tunisie, SwitchMed and other relevant initiatives (MED TEST 2, etc.).
  3. SwitchMed 2018: collaboration to enrol financing institutions, green startups and green SMEs and to advocate for the development of financing opportunities for Switchers and other eco-responsible companies through the partners and members of ANIMA Investment Network and CONECT



The session was opened and moderated by Zoé Luçon who warmly welcomed participants, introduced the session’s speakers and made a brief presentation of the session. Speakers included:


The first presenter was Zoé Luçon who reviewed the sustainable investment trends in the MED countries and presented the main results of the EDILE (ECONOMIC DEVELOPMENT THROUGH INCLUSIVE AND LOCAL EMPOWERMENT).


EDILE is a regional initiative aimed at promoting investments with positive local impacts in fields such as economy, social policy, environment and community.

 “ EDILE and SwitchMed initiatives are the key to creating the critical mass to wake up the financer’s interest in impact invest, to create a cross sectoral collaboration between all the stakeholders involved in the companies’ system and to finally build a sustainable market.? Claudia Pani

The project EDILE relies on a tool that rates the inclusiveness of investment projects, associated to a label (EDILE label) which will award investors engaged into maximising their local impact, and opens a privileged access to personalised services and incentives. The EDILE label reinforces the capacities of the local authorities, economic bodies and companies themselves in assessing and improving investment projects, via an innovative process mixing the design of a practical tool, the enrolment of pilot investment projects in the labelling process, and dialogue with institutions, business support organisations, enterprises and civil society.


The toolkit developed by the EDILE project has been tested on real operations with a view to assess the local benefits of foreign investments in Lebanon, Palestine and Tunisia. Different sectors have been considered, including agrifood, waste management, energy efficiency, industry and ecotourism and Nielsen company (waste management) in Tunisia is one of the investment projects with the most positive impact on local economies.


Download the presentation here.



Mr. Zannad first introduced Nielsen: Nielsen is a company that designs and manufactures equipment and complete solutions for the collection, sorting and reusing of recyclable waste. Since its launch in 2000, the company keeps growing and positions itself on the industry market for sustainable development. The objective of Nielsen is to become leader of the African market by 2017.



Deeply committed for sustainable development and social responsibility, Nielsen at once endorsed the “local impact? approach of the EDILE project and won the EDILE award for environment during the First edition of the EDILE sustainable investment Award in November 2015.

Mr. Zannad explained the Nielsen role of pioneer company for the Tunisia EDILE Club of companies committed to the maximisation of local impacts of investment projects in the Mediterranean.


Download the presentation here.


  • Douja Gharbi, Vice president of CONECT a Tunisian organisation providing training and support to entrepreneurs.


Miss Douja Gharbi presented the CONECT experience in the development and implementation of a Corporate Responsibility Label.

She underlined that working in the field of the CSR meant open the options to a social, economic and environmental positive impact to a very wide range of SMEs in Tunisia.  

The Conect Label integrates the mainly CSR criteria at global level such as:

  • Universal Declaration of Human Rights
  • ISO 26000
  • UN Global Compact
  • Rio Convention
 “ Beyond the sense of pride in achieving the results foreseen from the label process, the entire process itself represents a good opportunity to stimulate the cultural change needed in favour of an overall performance of the company where the 3Ps (profit-population-planet) are mixed.? Douja Gharbi

Thanks to its pool of selected criteria to join different stage of CSR the SMEs involved in the initiative enhance their community engagement and their interaction with the market.

The process to achieve the label passes through a diagnostic phase that determines the improvement measures on those aspects considered relevant for the company to access to the certification. An external audit, under the guidance of an external committee for the label, defines a continuous improvement process to bring the SMEs to the highest level of the label: the excellent level.

The specifics of CSR LABEL Tunisia  A label designed taking into account the specificities of each SME

  • A label that aligns with global standards
  • A label based on a progressive approach and continuous improvement
  • A customized technical support through training and support
  • A two-level evaluation system (self-evaluation and external evaluation)
  • A distinction to value on the market.


Download the presentation here.


Claudia Pani, SCP/RAC, SwitchMed

Miss Claudia Pani briefly introduced the SwitchMed Programme, stressing the role of community network of inspiring entrepreneurs and change makers for sustainability in the
Mediterranean / Maghreb / MENA region the Switchers have.

The Switchers are individuals, enterprises or civil society organizations that have been able to develop an eco and social innovative solution making an impact for sustainable living within the Mediterranean region, and contributing to the switch to a sustainable and fair consumption and production pattern.

She underlined the target for 2018: reach a 500 Switchers community to create the ecosystem to enhance the investment in these initiatives.


Download the presentation here.