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Meet the Switchers: Sustainable Mobility

Find out what actions should be taken by different actors to promote eco and social innovations


Why sustainable mobility is important?

According to the European Environment Agency (EEA), in the European Union, mobility and transport is one of the most impactful demand areas besides housing and food. Similarly, eco and social innovative solutions are urgently required for tackling the impact and moving towards sustainable living practices.


What did we aim at?

The session was the space given to the switchers to explain their project to SwitchMed Connect assistants and their needs/challenges. They made the exercise to synthesize the core of their initiative, in order to present them in 4 minutes each one (no more than 10 slides).

The Switchers also had the chance to receive feedback from the audience, as well as questions to clarify certain aspects of each project. Doing so, not only they gained valuable insight from a variety of people, but also were to deepen aspects that they hadn’t had the time to explore in their short presentation. Within this part the Switchers were supported with a graphic design created in an specific workshop in order to synthetize, graphically, the essence of the initiative, helping the audience to fully understand the core of their activity.

Another objective of the session was to let people know what Switchers are doing in order to scale up these patterns of change makers.


Find out 10 successful sustainable mobility projects

The session was facilitated by Charlie Mathews (sstrategic advisor, sustainable consumption), and co-hosted by Cristina Valinani, from UK Trade & Investment Barcelona.

A brief reference to the cases exposed:

  1. Pneumatic Bike for mountain (Emilio Sassine). An innovative hybrid bike with pneumatic assistance. This initiative offers a solution to avoid pollution, traffic, and energy consumption with a very low environmental impact. The bike assistance is one of the most important technologies that should be developed to meet a revolutionary optimized use of bike in mountain areas.

  2. Zicla (Alfredo Balmaceda). A business that works with waste as raw material, thus creating new products. Flagship products are related to solving mobility issues and include traffic regulators for cycle tracks made from recycled PVC from electric sheathing and pipes, as well as bus platforms to facilitate the access to vehicles.

  3. Kartag (Ehab Elia). It is a transport network company, whose mission is to offer sustainable transport solutions including safe and reliable carpooling, traffic updates, ordering taxi, and events transportation to individuals and communities (company, university, school, friends network).

  4. Carmine (Mohamed Mrani Alaoui). This car sharing company offers a car sharing service with two aims: to provide a solution to the problems faced by urban drivers, but also participate in a  switch from to the traditional model of private cars in favour of the collective car . Share to pollute less, this is one of the key issues of car sharing.

  5. Collectum D3E Ellectronics (Ines Temimi). This company recycles electronic waste in an environmentally and socially responsible way, contributing to the increase of circular economy.

  6. Sheaply (Hicham Zarrouky). A web and mobile application that makes possible sender wishes to send or buy a product abroad thanks to anoother the traveller who visits the country. Users simply register on the platform and announce their trip.

  7. Good4Trust (Uygar Özesmi). An economic community of prosumers and ecological and social enterprises working together for ecological and social justice. They talk about prosumers, a “new concept?, that identifies people who try not consume but transform by products and services from producers who are socially just and environmentally friendly. An online space where prosumers develop an ethical life-style through a platform supported by trusted user based ethical trade.

  8. Deghri  Messegers a service concept by Cycling Circle (Karim Sokhn). This bicycle courier company has become one of the most reputed delivery service in Beirut in terms of delivery timing, messenger’s friendliness with costumers and above all, an eco-friendly service that treats with respect nature as much as its customers.

  “It is not simply a question of make the vehicles available to people is also a way to contribute to changing attitudes, to make people aware of the dangers of pollution?.

Mohamed Mrani Alaoui, founder of Carmine





How useful was the session?

It was a singular and unique interaction from business models and organizational patterns related to mobility and transport from many different approaches: from car-sharing to reuse and collecting of waste and complex initiatives to instigate sustainable transport through a service of bicycle cargo.  The stories presented were all of them solutions applied, mainly, in urban areas, from all around the Mediterranean: Morocco, Tunisia, Lebanon, Turkey, Egypt and Spain.

The switchers presented were initiatives that contribute to achieve these objectives essential to achieve a sustainable mobility framework:

  1. Increase the consumer’s awareness and commitment with environment in the choice of the transportation of people and goods.
  2. Progressively reduction of CO2 emissions.
  3.  Re-use of waste in order to improve mobility as well as to close the loop, and achieve an effective circular economy pattern.



Let's continue the discussion

You can join and contribute the discussion on Sustainable Mobility continuing in the session community here. You can also download the presentations here. In that community we encourage you to post your own reflections, experiences and questions. Keep engaging and shaping the content of SwitchMed Connect 2016.